I’ve often wondered what makes a house feel like home.

For me, it isn’t just walls or furniture. It’s the scent of spices drifting from my mother’s kitchen. It’s the way my father could fill any bare space with paintings, handwoven textiles and warmth. It’s the comfort of objects that carry stories. 

Marks of the past, lovingly kept, lovingly passed down.

When I moved to London for my studies, I found myself in a grey, minimalist hostel room. It felt cold, stripped of life. And I longed, not only for my family, but for that deeper sense of belonging.

That ache, that search for warmth, was the first seed of Ecoveeve.

 

What We Believe

At Ecoveeve, I dream of creating homeware that does more than decorate a room. I want each piece to hold the soul of two worlds — the colour and artistry of India, and the quiet charm of the English countryside.

Craft, for me, has always been more than beauty. 

It is livelihood, skill, and hope. Every stitch, every block print, every brushstroke carries not just a pattern, but the touch of human hands and the weight of memory.

Through our partnerships with artisans in India, and with women trained by the Sambhav Foundation, we are keeping these traditions alive. Supporting livelihoods. Weaving stories into the fabrics of our homes.

Based in London, Ecoveeve is a home & lifestyle brand that ships across the UK. 

From hand-block-printed textiles to thoughtful sleep and loungewear, every piece is designed to make everyday rituals feel meaningful.

My promise is simple: to offer you better alternatives that are both sustainable and joyful. Sustainability doesn’t have to be beige or boring. At Ecoveeve, it can be haldi yellow, kumkum red, or indigo blue. It can be playful, lively, and still respectful of the planet.

 

Founder Tanya Chugh with artisans block-printing designs on cloth by hand

 

Our First Collection

We call our first collection Dawn to Dusk, not because of a season, but because these pieces are timeless companions for everyday rituals.

Hand block-printed table runners, napkins, Blue Pottery touched by Jaipur’s hues; each one an invitation to pause, reflect, and find joy in life’s quiet moments.

They are not mass-produced objects. They are heirlooms of tomorrow. Slightly imperfect, because they are perfectly human.

 

Cushion covers, robes, pouches and table linens from the Dawn to Dusk collection | Ecoveeve

The Stories Behind Ecoveeve

This blog will not only share collections, but stories. Stories of artisans who inspire us, of traditions worth keeping, of ways to bring colour and calm into your everyday.

I hope it feels like a conversation, as if I’m writing to you over a warm cup of chai.

Ecoveeve is about connection. I want this space to be as easy as possible for you to reach us, to share your thoughts, and even to suggest how we can do better. You can always write to me at info@ecoveeve.com.

Together, we can create homes that carry soul. Homes that hold colour, warmth, and stories you’ll want to pass down.

With love,


Tanya

Founder, Ecoveeve

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