Meet The Founder

Meet Tanya Chugh: The Heart of ECOVEEVE

For Founder Tanya Chugh, ECOVEEVE is more than a brand, it reflects a life shaped by an ever-evolving sense of home. During the many moves Tanya’s family has made throughout her life, they found solace in filling each new space with art and cultural expressions that carried deep personal meaning.

Growing up in India and later settling in the UK, she became captivated by the charming elegance of English cottages, while her move also deepened her connection to the rich heritage and cultural traditions of her homeland. Tanya draws on her background in fashion and social entrepreneurship to channel her passion for heritage arts and crafts into ECOVEEVE, a brand that helps us connect with history and make our own along the way.

At the heart of the brand is a deep commitment to social impact, stemming from Tanya’s personal experience of a period without income. This challenge fueled her mission to empower women by helping them build their own sources of income through skill development and sustainable employment opportunities. 

Tanya dreams of a world where cultural heritage is not just preserved as a relic of the past but celebrated as a cherished element of everyday life – woven into our homes, our stories, and the memories we pass down for generations to come.